AMU1010
Introduction to public relations
基本信息
| 学分 | 6 credit points |
|---|---|
| 开课学期 | Second semester |
| 校区 | Malaysia |
| 考核构成 | Media task — 30% Presentation — 20% Quiz/Quizzes — 20% Report — 30% |
开课安排1 条
| 教学期 | 授课方式 | 状态 |
|---|---|---|
| Second semester | Teaching activities are on-campus (ON-CAMPUS) | 开课 |
以上为该校区在官方资料中登记的全部开课安排，不是汇总。同一门课可能在多个 教学期开课，也可能不同教学期的授课方式不同。
课程简介
This unit will introduce you to the field of public relations. It will provide you with an understanding of the value of public relations to different types of organisations such as corporations, governments and not-for-profit entities as well as enable appreciation of how different modes of media can be used as tools for public relations to reach different audiences in a digitally-mediated world. In addition to developing key practical skills needed in the industry, you will also learn about the importance of ethics in public relations.
以上为 Monash Handbook 的官方原文，版权属 Monash University，此处按本站要求转载并标注出处： 官方页面 ↗
学习成果6 条
官方原文（Learning outcomes），版权属 Monash University。
- ULO1 Identify the function of public relations in a digitally-mediated world;
- ULO2 Develop writing and communication skills required in the public relations industry;
- ULO3 Write a report targeted at influencing external stakeholders;
- ULO4 Develop research and analytical skills relevant to the public relations industry;
- ULO5 Communicate perceptively, effectively and with cultural sensitivity;
- ULO6 Demonstrate ethical values as responsible and effective global citizens in the public relations workplace.
教学方式与预期工作量
教学方式
Peer assisted learning
预期工作量
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
官方原文，版权属 Monash University。
先修 / 同修要求
官方资料未列出该课程的先修要求。
修完这门课可以衔接
先修链路
官方资料未列出该课程的先修要求，因此没有链路可画。
属于这些学位1 个
这门课出现在下列学位的官方结构里。反过来说：如果你读的是这些学位之一，它大概率是要修的 （必修还是选修取决于它在 Part 里的位置，点进去看结构）。
数据来源
- 数据来源
- 官方网页
handbook.monash.edu ↗ - 抓取时间
- 2026-09-13
- 可信度
- 程序抓取，未人工核实
查看官方完整描述 ↗ — 事实性字段（代码、学分、教学期、授课方式、考核权重、先修/同修/互斥关系）与 课程简介、学习成果、教学方式、预期工作量均取自官方 Handbook； 正文版权属 Monash University，此处转载并逐处标注出处。
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