AMU3070
Public Relations: Cases and approaches
基本信息
| 学分 | 6 credit points |
|---|---|
| 开课学期 | Second semester |
| 校区 | Malaysia |
| 考核构成 | Case study — 40% Reflective writing — 20% Presentation — 10% Case study — 30% |
开课安排1 条
| 教学期 | 授课方式 | 状态 |
|---|---|---|
| Second semester | Teaching activities are on-campus (ON-CAMPUS) | 开课 |
以上为该校区在官方资料中登记的全部开课安排，不是汇总。同一门课可能在多个 教学期开课，也可能不同教学期的授课方式不同。
课程简介
This unit will introduce you to various contemporary practical challenges faced by the public relations and communications industry in a globalising world. You will be exposed to real life public relations cases that reveal how socio-political and cultural dynamics impact on public communication approaches and practices in a digitally-mediated world. You will learn how to develop appropriate strategies to address the challenges posed by political, cultural and social factors that shape the environment in which public relations practitioners work. In addition to developing advanced practical skills needed in the industry, you will also learn how to integrate ethical considerations into public relations approaches and practices.
以上为 Monash Handbook 的官方原文，版权属 Monash University，此处按本站要求转载并标注出处： 官方页面 ↗
学习成果7 条
官方原文（Learning outcomes），版权属 Monash University。
- ULO1 Understand potential challenges faced by public relations practitioners in the current social and political climate;
- ULO2 Identify culturally appropriate strategies to communicate issues in a restrictive political climate;
- ULO3 Design a public relations campaign for a specified issue taking into account intercultural and political perspectives;
- ULO4 Demonstrate effective group/team work by contributing to the planning, research and analysis of a group project;
- ULO5 Formulate and structure a logical and coherent argument that is well supported by relevant evidence;
- ULO6 Communicate perceptively, effectively and with cultural sensitivity;
- ULO7 Demonstrate ethical values as responsible and effective global citizens.
教学方式与预期工作量
教学方式
Active learning
预期工作量
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
官方原文，版权属 Monash University。
先修 / 同修要求
以下先修关系按官方来源的结构化先修字段解析，原始记号：AMU1010
先修链路
按官方先修字段的原始分组展开，AND / OR 的区别保留着—— 「A 或 B」和「A 与 B」在选课时是两回事。每门课点进去可以继续往下看。
数据来源
- 数据来源
- 官方网页
handbook.monash.edu ↗ - 抓取时间
- 2026-09-13
- 可信度
- 程序抓取，未人工核实
查看官方完整描述 ↗ — 事实性字段（代码、学分、教学期、授课方式、考核权重、先修/同修/互斥关系）与 课程简介、学习成果、教学方式、预期工作量均取自官方 Handbook； 正文版权属 Monash University，此处转载并逐处标注出处。
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