Qualitative research methodology

This unit aims to develop your understanding and application of qualitative research in addressing contemporary business issues. Specifically, this unit provides you with a grounding in qualitative research philosophy, design and methods. This unit explores topics such as: paradigmatic approaches to research; research design; negotiation of access to research sites/participants; researcher ethics; methods of qualitative data collection such as observation, interviews, focus groups and non-intrusive data collection; methods of data analysis; issues of qualitative research validity; and qualitative writing. The knowledge and skills gained from this unit will enable you to undertake an independent research project which involves qualitative inquiry.

Enquiry-based learning - This unit engages you in enquiry-based learning, where you will be encouraged to use your own knowledge to develop and engage in a process of enquiry, study and research to identify areas to be investigated and an approach to doing so.

Active learning - This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.

Research activities - This unit allows you to develop your research skills by engaging in structured inquiry using a systematic approach and discipline-specific methodologies.

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.