Digital incubator

Modern marketing requires an understanding of strategy, ever-evolving digital tools and techniques, and an entrepreneurial mindset. Taking a practical approach, this unit equips you to effectively plan, implement, evaluate, and control digital marketing strategies for the virtual marketplace. It focuses on the application of core marketing strategy-related concepts, digital research and analytics tools, and digital techniques and platforms. A major component of this unit is a “digital incubator pitch” that would be mentored and judged by experts and senior executives in the domain.

Industry-based learning - This unit provides you with the opportunity to engage in industry-based learning to incorporate professional and industry experience into your studies.

Research activities - This unit allows you to develop your research skills by engaging in structured inquiry using a systematic approach and discipline-specific methodologies

Active learning - This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.

Problem-based learning - This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.